![]() KRAKEN.IO OPTIMIZILLA PAGESPEED INSIGHTS DOWNLOAD LINK I used it on this post here for all the images and it saved me about 3MB in size (81% compression total). This is my personal favorite as they also have a TinyPNG Zapier Plugin (currently in beta) that you can use. Below are some popular image optimization services: TINYPNG/TINYJPG Image optimization services give you the opportunity to upload your images to their servers and then download an optimized version for use on your site. Luckily, there are a number of ways we can go about optimizing these images. Even images uploaded into systems like HubSpot's File Manager may not always be optimized to their fullest (even with the built-in optimization). One consistent item that is discovered when we run audits on sites is that images that are added are not optimized prior to uploading it to the system. If you are unsure about the best size for your image you can always reach out to your developer/designer for recommended sizes. ![]() If an author image will only be a certain size on your website and no larger, then you should size all of your author images to be that size (for example 125px height ✕ 125px width). Generally, we see these images as either a rounded circle or square headshot image in the byline or the "about the author" section of a blog article. ![]() One example of an image like this would be an author image for a blog article. When we use images in designs we often size the images through CSS or inline styling. Resize your image to fit the area of the content they will be utilized for So what can you do in order to get those page speed numbers up? How can we optimize our images to its fullest potential? Well, let's take a look at two things we can do to accomplish this. For example on the HubSpot CMS when you add an image into the file manager backend, the image is automagically optimized to 80% of the original size and then placed in the file manager. Depending on the platform your website is built upon, some may already include image optimization in some form. On many of the websites that we perform audits on we often see that images are overlooked by clients when adding them to their website (usually through a file manager in the backend). Optimizing your images can greatly help to improve your PageSpeed Score. One of the more common (and almost always) responses returned from PageSpeed Insights is the optimization of images. After analyzing the page, it will return a score from 0 (Poor) to 100 (Good) and provide a list of improvements (if needed) that you can apply to your site to improve your score. This tool, free to use from Google, allows you to check a page on a website to see if the page has common best practices for performance applied to it. PageSpeed Insights is one of the most popular tools for companies looking to gauge the overall speed of their website when it comes to performance for end users. Let's look at improving your score with image optimization. PageSpeed Insights is popular among companies when gauging the performance of their site for users.
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